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Looks DO matter

In my last Marketing Strategy blog I wrote about the importance of environmental appearance as it relates to first impressions.  A related matter is the personal appearance of the people your customers will deal with. 

It's important to understand that most customer impressions are formed with non-verbal input not verbal.  The appearance your people present, the image they offer will have much more impact than whatever they say. 

What does your customer see?

In my previous Successful Marketing Strategy blog, I wrote about the importance of customer or client relations.  I explained my belief that each customer you can acquire has tremendous long term value and that most businesses fail to understand and work to preserve this value. 

Now, here are some customer relations tips I urge you to consider for your business: 

1)  Make good customer relations a priority in your business - think about it, brainstorm it, talk about it with your employees, work at it. 

Client Relationship Management

A Client Relationship Management (CRM) System is a strategy used to learn more about prospects and customers' needs and behaviours in order to develop stronger relationships with them.

The more useful way to think about CRM is as a process that will help bring together disparate information about prospects, customers, sales, service, marketing effectiveness, responsiveness and market trends using coverging technologies.

Do you want to know more?

 

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