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Learning from other peoples mistakes

In my previous blog, I illustrated some specific examples about some truly exceptional companies and how you can prosper from them.

But I'd like to tell you about one other approach.

It's really a rather simple concept and won't take me too long to explain, but I caution you not to miss the important strategy that I'm about to reveal.

I've often said that everyone on Earth is here for a purpose, even if only to serve as a poor example.

If you had no successful example to emulate, you could observe the bad examples and do the opposite.

Do you value your customers?

In keeping with the all important concept of the value of customers that I talked about in my previous blog, I want to talk just a little about the few truly excellent American companies I carefully observe and respect, and why they are so successful.

First, let's talk a little about the lack of excellence.

One great place to find that is the hospitality industry.

What is the true value of your business?

Consider not only your immediate short term needs but also your long term hopes; and in that process very carefully consider the value of the customer / client. Every business, every product line, every service organisation even if it is distanced from the ultimate consumer by a chain distribution, is still dependent on an actual consumer for its lasting success.

The greatest asset a business can ever posses is a known list of satisfied, loyal customers. 

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